Who I am
Over the last 20 years, I’ve worked with global brands, retailers, e-commerce businesses and suppliers, helping build product from concept to launch. My experience spans creative direction, product strategy, range architecture and development across womenswear, activewear and lifestyle categories.
Having worked on both the brand and supplier side, I bring a strong understanding of the full product lifecycle — from concept and positioning through to development, production and launch. My focus is building product that balances creativity with commercial relevance, operational clarity and the realities of margin, speed and scale.
Based in Barcelona, working internationally across freelance, consulting and collaborative projects.
APPROACH
STRATEGY
Understanding the customer, market gaps and commercial opportunity.
PRODUCT
Building collections with clear range architecture, pricing and purpose.
EXECUTION
Aligning sourcing, development and production from concept to bulk.
SCALE