Pyar Pyjamas- Independent brand development
Date:
2023
Role:
Brand Building
Creative Direction
Product Development
Pyar Pyjamas is a slow-fashion sleepwear and accessories project inspired by handcrafted Indian block printing and designed around a playful “mommy and me” concept across women’s, children’s and pet accessories.
Developed end-to-end — from sourcing and print development in India through to branding, production and creative direction — the project combined artisanal craftsmanship with a strong visual identity and storytelling approach.
