E-LAND X PULL & BEAR
Date:
2019
Client:
E-Land Apparel
Role:
Creative Direction
Design & Product Development
Developed a womenswear woven collection for Pull&Bear in partnership with South Korea’s E-Land Group, translating seasonal concepts into commercially focused product aligned with the brand’s fast-moving trend direction and market positioning.
Worked directly with Pull&Bear buyers and supplier teams throughout the development process, overseeing concept direction, fabric sourcing from India, original embroidery development, sampling and product refinement through to showroom-ready buyer presentation.
